There is no doubt that most webmasters and businesses on the web put search engine optimization (SEO) at the top of the importance list. Still this really is the ultimate question most people are asking.
Ask yourself - how many visitors do I want?
If the answer is a dozen a day then SEO shouldn't be a major concern. You should simply focus on writing great content and a few people will certainly come and visit. Good content is one of the keys to a decent google ranking and rumours abound that great content will become even more valuable to your listing in the future. That is why constantly updated blogs get into the top rankings of google - their content is always being updated! If you want hundreds of visitors daily then certainly put some of your focus into SEO, but still don't forget to write great content.
In the end true long term success with google comes from genuinely good content.
What should I be doing to optimize my page...?
Heaps of information can be found on this and I am not going to go into great detail, but these are the things you should be trying to do:
- Write good meta tags - you can view my blog post entitled how to write good meta tags here
- Get Inbound Links (including directories) - you can view my blog post about submitting to directories here
- Write great content (and lots of it) and optimise it for the search engine spiders
There are some things that google doesn't like and these can get you banned:
Keyword stuffing - filling the page with a ridiculously high percentage of keywords
- Duplicate Content - Duplicating content on different pages in and attempt to gain multiple search engine positions.
- Using "doorway" or "cloaked" pages which distort the true content of the website. This includes hidden text designed to be read by the search engine spider, but invisible to human visitors (often used by porn pages).
- Paying for links - Google keeps telling us this is bad yet people keep doing it - be careful
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